Toilet Paper to Drive the Market Growth
Toilet paper commands a prominent share in both away-from-home and home utilities such as tissue and hygiene products. It is used widely in almost all business establishments, commercial places, and households. Kimberly-Clark leads the toilet paper business in the European market, followed by Essity. The United Kingdom remains an important growth market in Europe despite COVID-19 and Brexit.
Toilet paper sales increased dramatically during the pandemic in most European countries. According to an article published on Forbes, in October 2020, 10% of German consumers stocked up toilet papers due to the ongoing lockdown in the country. Such instances were witnessed across several other countries as manufacturers faced a huge upsurge in demand for toilet paper.
The ongoing demand compelled several companies to increase their production capacity to meet the spiking demands. For instance, in September 2020, Wepa, one of the leading toilet paper manufacturers in Europe, expanded its Bridgend Factory. It invested in a new paper machine with an annual production capacity of 65,000 metric tons. Moreover, WEPA UK secured GBP 6 million from the Welsh government to support its expansion plans.
